This is the Candwich, the "go anywhere" sandwich in a can. Or, really, it's a tube. I thought this was definitely one of the most out-of-the-box packaging presentations out there, as you wouldn't usually pair a sandwich with a tube.
However, the real idea of the product is misleading. When you first observe it's on-the-go style and statement, wouldn't you expect a pre-made sandwich to come out of the tube? Really it's a Luchables-style sandwich that you make yourself. I wouldn't recommend eating it, but it's certainly the start of an interesting packaging idea.
-Brittany
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