Emma Hedlund Brand Identity

This type of packaging is designed for a lookbook, invites, business cards, and a promotional poster and hand tags. Emma Hedlund is a fashion designer, which Elin Svensson created the overall concept and brand of identity for her. I found this type of packaging interesting, solely based on it's function of how it opens and close. I also admire the transparency and no advertising on the package it self of what the object it holds is.