Tuesday, April 9, 2013

C.T. Lockart Whiskey


I thought of the book packaging for Brittany's project we were talking about last week in class when I came across this project. Trevor G. Rogers used a hollowed out book to package a flask of whiskey for C.T. Lockart limited edition whiskey. Hiding a limited edition within a book makes sense and puts another layer on the well known idea of hiding flasks in hollowed out books. Plus, I love how the text on the packaging says the product  is "top secret" and "behind closed door." The fact that this is a "History of Prohibition" book makes this project funny, clever, and adds more layers of meaning to the idea of using a book for this product. 









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