The Fun Theory

A tad dated, yes, but I still think this is such a great idea and something every product and packaging designer should think about!

The Fun Theory was formed by Volkswagen with a simple idea -- That people are more willing to do something if the task is made fun! By applying creative thinking to issues like how to get people the recycle or exercise more or obey the speed limit, they can turn the task into a funny and exciting experience. It made me think of the surprise-and-delight features of packaging, as well as how awesomely this re-enforces sustainable thinking in that it improves the lives of people and products. Think of the possibilities that could emerge if everyone had this theory in the back of their minds.

Check them out!