Even though this is just a concept idea I find it to be quite effective and amusing. Eat&Go is a packaging designed to retract as it is used. For example when you eat a sandwich with paper wrapped around it the paper ends up getting in the way and crumbling everywhere, and in the end doesn't really protect your hands from getting the sandwich contents on your hands. So with Eat&Go the container can be pushed down like a bindy straw as you eat the sandwich. In genius. ~Shelda
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