Petrocoll Pinup Putty Bags

I found mousegraphics, a Greek design agency while browsing Lovely Package. They have some really interesting package design, and the project that caught my attention the most was pinups on bags of plaster. It is a funny idea since the target audience is, according to traditional roles, men doing construction and repair jobs. I find gendered packing fascinating, and while I have mixed, mostly negative feelings about the undertones of this package, it is definitely worth checking out. Can you imagine seeing this at Home Depot? 

Pinup Putty