Nectar Honey Beer

http://www.thedieline.com/blog/2011/10/26/nectar-honey-beer.html

I found this package design online by chance earlier this week. I think I was most struck by the way the designer used honeycomb as a starting point of his idea. If you take a look at it, you can see that the opening tab,carrying case, and can structure are even honeycomb shaped. The idea of using a simple shape to describe the majority of a concept was particularly inspiring about this package design to me.