6 Rules for Packaging Design in Retail
As we all know, there are certain things that make a product desirable among others, and, unfortunately, it is human nature to judge a book (AND product) by it's cover. Though we have often looked at common practices of what makes a GOOD package design, sometimes we need to look at some that are not as successful. The "Fabuloso" juice bottle, for example, makes it look like more of a laundry detergent design rather than something edible. Hopefully looking that these six little tips will help us in designing our next project.
-Brittany
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